Website Analysis
A comprehensive website analysis is the first
step for improving search engine rankings.
Atlanta Marketing & Design
examines your site thoroughly, identifying and helping
you correct factors that inhibit crawling by search engines,
including improper use of Flash, bloating HTML text with
javascript, keyword placement errors and server issues.
Our website analysts also compile baseline statistics about
searcher behavior, educating you about which search engines,
directories, keywords or ads direct the most traffic to
your site. These baseline statistics are later used to
measure the efficacy of our search engine optimization
efforts and provide detailed reports of site performance
improvements.
Competitive Analysis
Each entry on search engine results pages represents
a potential landing page for searchers. Understanding what
your competitors have to offer and jumping ahead of them
in search engine rankings is therefore essential for increasing
your market share. Atlanta Marketing & Design performs
ongoing detailed search engine analyses of your competitors’
websites, identifying their keywords, phrases, link patterns,
keyword distribution and meta elements. Leveraging this
information, our team will help you to modify your website
in order to exceed your competitor’s rankings,
boost sales, and improve your ROI.
Baseline Statistics
When Atlanta Marketing & Design conducts SEO on existing
websites, we gather baseline statistics before we make any
SEO additions or changes. We later compare these baseline
statistics with later statistics to measure the results of
our efforts. Statistics are important to measure where your
visitors are coming from (e.g., which search engine, directory,
keyword, advertisement) and let you know which of your efforts
are paying off.
Conversion Analysis
Encouraging searchers to click on the link
to your company’s 
site
instead of others on search engine results pages is not
enough to be successful in the online world.
Conversions
are the ultimate goal of any company’s website. Atlanta
Marketing & Design’s team of website analysts consistently
monitor metrics such as conversion rate, average order
value, average cost per conversion, and lead volume, optimizing
your website to help you increase revenue and maximize
profits.
Return-on-Investment Analysis
ROI is the definitive metric for determining
the level of success of any optimization effort. Atlanta
Marketing & Design uses the most advanced analytics tools
to test, measure and optimize your paid search campaign
to generate the highest return on investment possible,
significantly improving your bottom line.
Contact our SEO specialists at 404-819-4259
for comprehensive website analytics services.
