 |
| |
Competitive Analysis
Atlanta Marketing & Design will conduct an in-depth analysis of your competitor's websites to determine their rankings, keywords, key phrases, meta elements, and link patterns. This analysis will take place at the beginning of any SEO effort. After this initial analysis, we will recommend how your website can meet or exceed your competitor's rankings and meet your marketing goals.
Search Engine Analysis
Measuring your website’s effectiveness is essential to keeping your marketing efforts on track. Analysis of your website will show what is and is not working. Your competitor’s SEO efforts and search engine algorithms are constant changing. Atlanta Marketing & Design can conduct an ongoing search engine analysis (SEA) to monitor your site’s ranking compared to your competitors and adjust your marketing strategy appropriately. SEA can help you not only to boost sales, but also to build long-term customer loyalty.
Baseline Statistics
When Atlanta Marketing & Design conducts SEO on existing websites, we gather baseline statistics before we make any SEO additions or changes. We later compare these baseline statistics with later statistics to measure the results of our efforts. Statistics are important to measure where your visitors are coming from (e.g., which search engine, directory, keyword, advertisement) and let you know which of your efforts are paying off.
|
Conversion Analysis
The ultimate goal of any website is conversions. Conversions refer to  such transactions as purchases, leads, subscriptions, or requests for additional information. Companies should do regular analysis to show conversion rate, average order value, average cost per conversion, and ultimately revenue and profit. Atlanta Marketing & Design can also analyze your lead volume, conversion rate, revenue, cost per lead, and revenue per visit. We will then use this data to change or make improvements to your site or SEO efforts, thus creating revenue and helping you stay ahead of your competition.
Return-on-Investment Analysis
ROI Analysis is crucial to a successful paid search campaign. Atlanta Marketing & Design uses leading-edge website analytics tools to test, measure, and optimize your paid search campaign in order to get your company to the optimal ROI.
|
|
|
