Paid Search Marketing

Paid Search, as opposed to Natural or Organic Search Engine Optimization (SEO) uses an advertising platform driven from search engines or directories. Pay-Per-Click ads charge a minimal fee for visitors that reach your website. You elect to purchase a particular term, the bid price and then when users search for that term, advertisements appear in the “sponsored search” section of the search engine.

Paid Search delivers targeted, motivated traffic instantly, unlike organic placement, which takes considerable time and effort. PPC reaches and draws in customers when they are ready to buy. Atlanta Marketing & Design offers Paid Search services either stand-alone, or to fill the gap while you are waiting for Natural or Organic SEO to take effect.

It takes specific skills to develop and maintain profitable PPC campaigns. Our proven specialists will manage your campaign on a day to day basis with great attention to detail, testing, data tracking, and constant analysis. We deliver profitable campaigns to increase the bottom line for our satisfied clients.

Atlanta Marketing & Design provides everything from keyword selection, to return on investment analysis. We help you to manage your keyword price bids to maintain balance between top placement and maximum return on investment. All campaigns are based on significant up front research and constant testing of ads, landing pages and proven conversion techniques.