Paid Search Optimization, pay per click, Search Engine Marketing, Website Marketing, Internet Marketing

Paid Search Marketing
Paid Search, as opposed to Natural or Organic Search Engine Optimization (SEO) uses an advertising platform driven from search engines or directories. Pay-Per-Click ads charge a minimal fee for visitors that reach your website. You elect to purchase a particular term, the bid price and then when users search for that term, advertisements appear in the “sponsored search” section of the search engine. Paid Search delivers target traffic instantly, unlike organic placement, which takes considerable time and effort. Atlanta Marketing & Design offers Paid Search services either stand-alone, or to fill the gap while you are waiting for Natural or Organic SEO to take effect.

Our Paid Search Services include the Following:

Pay-Per-Click Setup and Management
Atlanta Marketing & Design provides everything from keyword selection, to return on investment analysis. We help you to manage your keyword price bids to maintain balance top placement and return on investment.
Ad Testing
Atlanta Marketing & Design can help you create and test multiple PPC ads until the best performing PPC ad is identified.
Landing Page Testing
When visitors click on your paid search ad and land on your website, it’s important that the landing page be relevant to the potential customer’s search term. Atlanta Marketing & Design’s expert copywriters and web designers will help to optimize your ad to direct them to a specific landing page thus increasing the chance the user will remain on your site and purchase your product or service.
Local Search
Paid search marketing often makes sense only when used at a locally targeted level. With local search, your advertisement will display within the search engine only within your specific geographic market.